PCJ HOLDINGS
Udaan Aapki, Sahara Hamara
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The Private Wealth Desk

Wealth, managed with a plan

For HNIs, families and business owners: one relationship that brings together managed portfolios, alternatives, income assets and protection — with 20 years of market judgment behind it.

60-second check

Which wealth route fits you?

Know the difference

Mutual Funds vs PMS vs AIF

Mutual Funds

Start from ₹500/month
Minimum₹500 (SIP)
Managed byFund manager, pooled with other investors
RegulationSEBI MF Regulations, NAV published daily
LiquidityHigh — redeem most schemes any business day
Best forEvery investor — the default building block

PMS

Min ₹50 lakh
Minimum₹50 lakh (SEBI mandated)
Managed byPortfolio manager — stocks held in YOUR demat
RegulationSEBI PMS Regulations, personalised mandates
LiquidityModerate — exit terms per mandate
Best forHNIs wanting a focused, personally-held portfolio

AIF

Min ₹1 crore
Minimum₹1 crore (SEBI mandated)
Managed byFund manager — long-short, private credit & niche strategies
RegulationSEBI AIF Regulations (Cat I/II/III)
LiquidityLow — tenure-bound, drawdown structures
Best forQualified investors diversifying beyond listed markets

PCJ distributes third-party products; PMS & AIF are products of SEBI-registered managers. Not investment advice.

Our Approach

The portfolio is the engine. Planning is the chassis.

Serious wealth management is broader than a portfolio — it integrates strategy across equity, fixed income, funds and alternatives; liquidity planning; succession thinking; insurance; and consolidated reporting across the family's accounts.

A written plan first

Objectives, horizons, liquidity needs and allocation ranges — written down before any product enters the conversation.

Allocation does the work

The mix between equity, debt, gold and alternatives explains far more of long-term outcomes than any single pick.

Costs & conflicts, disclosed

How we earn is explained upfront. Registrations are verifiable facts — check us on SEBI and exchange websites.

A person, not a queue

A dedicated Relationship Manager who knows your balance sheet — and picks up the phone.

Portfolio Management Services

PMS — professionally managed, mandate-based portfolios

Portfolio Management Services are offered by SEBI-registered portfolio managers who run a dedicated portfolio in your own name against a written mandate — discretionary or non-discretionary — with a regulatory minimum investment of ₹50 lakh.

Through the PCJ Wealth Desk you can access, evaluate and complete documentation for suitable PMS strategies, and track them alongside your broking and demat relationship.

PMS at a glance

RegulationSEBI (Portfolio Managers) Regulations, 2020
Minimum investment₹50 lakh (SEBI-mandated)
OwnershipSecurities held in your own demat account
StylesDiscretionary · Non-discretionary · Advisory
ReportingPeriodic statements & audited disclosures

AIF at a glance

RegulationSEBI (Alternative Investment Funds) Regulations, 2012
Minimum investment₹1 crore (SEBI-mandated)
CategoriesCat I (venture/social) · Cat II (PE, private credit) · Cat III (long-short, hedge)
SuitabilityQualified investors comfortable with lock-ins & complexity
Alternative Investment Funds

AIF — strategies beyond the listed market

Alternative Investment Funds pool capital for strategies that listed markets can't offer — private equity, private credit, long-short and more. They carry lock-ins, complexity and manager risk, and suit investors who understand both.

We help you evaluate offer documents, complete onboarding with the fund, and keep the position visible within your overall plan.

Income Assets

Bonds & NCDs

Non-convertible debentures and listed debt can anchor the income side of a portfolio. We facilitate access to public issues and secondary-market debt, held safely in your NSDL demat account — with credit quality, tenor and taxation explained before you commit.

Public NCD issues

Apply to rated public issues during their offer windows.

Listed debt

Buy and sell listed bonds on-exchange through your PCJ account.

Held in demat

Interest and redemption flow directly to your registered bank account.

Protection

Insurance — Life & General

A wealth plan is incomplete without protection. Through our insurance tie-ups, the Wealth Desk helps you put term life, health and general covers in place — sized to your liabilities and family needs, not to a sales target.

How We Work

The Wealth Desk process

Important: PMS and AIF products are offered and managed by the respective SEBI-registered portfolio managers and fund managers under their own offer documents; PCJ Holdings facilitates access, documentation and servicing. PCJ Holdings does not provide research, investment-advisory or stock-recommendation services. Investments in securities market are subject to market risks — read all related documents carefully before investing. Insurance is offered through our distribution tie-ups; please read policy terms carefully.
Good to Know

Frequently Asked Questions

HNIs, families and business owners who want managed strategies, alternatives, income assets and protection coordinated in one relationship — typically alongside an existing PCJ broking and demat account.

No. In PMS your securities sit in your own demat account in your name. In AIFs you hold units of the fund as per its offer document.

Our role and remuneration — brokerage, distribution or referral arrangements — are disclosed to you before you commit to any product.

Yes, subject to product-specific eligibility and documentation. Speak to your RM about PIS and FEMA requirements.

PMS (Portfolio Management Service) is a professionally managed portfolio where a SEBI-registered portfolio manager invests on your behalf under an agreed mandate — and the stocks are held in your own demat account. SEBI sets the minimum investment at ₹50 lakh, making PMS suitable for high-net-worth investors who want focused, personalised management.

An AIF (Alternative Investment Fund) is a SEBI-regulated pooled fund for strategies beyond regular mutual funds — long-short equity, private credit, unlisted opportunities and more. The minimum investment is ₹1 crore, and funds are typically tenure-bound. AIFs suit qualified investors looking to diversify beyond listed markets.

PCJ distributes PMS and AIF products of SEBI-registered managers. Our Wealth Desk helps you shortlist strategies that fit your goals and risk profile, coordinates the paperwork, and reviews performance with you — one relationship and consolidated attention, while the regulated manager runs the portfolio.

No product can guarantee returns, and SEBI registration is never an assurance of performance. PMS and AIF offer flexibility and concentration that mutual funds cannot, which can work both ways. The honest approach is matching the vehicle to your corpus, horizon and risk appetite — which is exactly what a Wealth Desk conversation is for.

A SIP, or Systematic Investment Plan, invests a fixed amount into a mutual fund every month automatically. Because you invest the same amount at different prices, you naturally buy more units when markets are cheap and fewer when they are expensive — this is called rupee-cost averaging. Over the years, SIPs turn small monthly savings into meaningful wealth through compounding.

Yes. SIPs are completely flexible — you can pause, stop, increase or decrease them without penalty. An SIP is not a lock-in (except tax-saving ELSS funds, which have a three-year lock-in per instalment). That said, SIPs work best when you let them run through market ups and downs.

Mutual funds are regulated by SEBI and your units are held in your name with the fund's registrar. 'Safe' depends on the type of fund: liquid and debt funds are steadier, while equity funds move with the market and are meant for long horizons. Mutual fund investments are subject to market risks — always read the scheme documents, and match the fund to your goal and time frame.

NAV is the per-unit price of a mutual fund, declared daily. A ₹10 NAV fund is not cheaper or better than a ₹100 NAV fund — your returns depend only on how much the fund's portfolio grows after you invest, not on the NAV number itself. Choose funds by strategy, quality and track record, not NAV.

PCJ Holdings is an AMFI-registered mutual fund distributor (ARN-63632). We help you choose schemes, set up SIPs and track everything in the PCJ Wealth app, with a Relationship Manager to guide you. The funds themselves are managed by SEBI-regulated asset management companies, and your units are always in your name.

A fund's advertised return assumes one lump-sum investment, but your SIP invests every month, so each instalment has a different journey. XIRR is the correct measure for SIPs — it accounts for the timing of every payment. The PCJ Wealth app shows your XIRR so you always see your true personal return.

Yes. PCJ Holdings is a SEBI-registered stock broker and a depository participant with NSDL, and a member of NSE, BSE and MCX since 2006. Your shares are not held by us — they sit in your own demat account with the depository (NSDL) in your name. Your funds are kept in client bank accounts that are separate from the company's own money, as SEBI rules require. Exchanges also run regular inspections of every member broker.

Your shares always remain in your own demat account at the depository, in your name — a broker cannot spend or lose them. Even in the unlikely event of a broker shutting down, your holdings stay with NSDL and can be moved to any other depository participant. This separation of assets is exactly why SEBI created the depository system.

Our role: distributor, not manufacturer

Products offered through the PCJ Wealth Desk are third-party products that we distribute — mutual funds as an AMFI-registered distributor (ARN-63632), and PMS & AIF strategies of SEBI-registered Portfolio Managers and AIF investment managers under distribution / referral arrangements.

  • Who manages your money: the respective AMC, portfolio manager or AIF investment manager. Agreements are executed directly between you and them; PCJ is not the investment manager of any product.
  • How we earn: commission or distribution/referral fees from the product manufacturer, disclosed before you invest. Mutual fund trail commission is built into the regular-plan expense ratio.
  • Eligibility: PMS requires a minimum of ₹50 lakh; AIFs require a minimum of ₹1 crore and are offered by private placement to eligible investors only, governed by the fund’s Private Placement Memorandum (PPM).
  • No advisory: PCJ does not provide investment advisory services — our guidance is incidental to distribution, and all investment decisions rest with you.

All market-linked products carry risk; returns are not guaranteed. Read scheme documents, disclosure documents and PPMs carefully before investing.

Begin with a conversation, not a product

Tell us about your goals — a senior member of the Wealth Desk will walk you through what a written plan would look like.