Start with what wealth management actually covers
In India the phrase gets used loosely. A full-service desk should cover: goal-based planning; mutual funds and SIPs for the core; PMS (from ₹50 lakh) and AIFs (from ₹1 crore) for larger, concentrated strategies; bonds and NCDs for income; insurance for protection; and consolidated reporting so the family sees everything in one place. If a firm only sells one product category, it is a product seller, not a wealth manager.
The registrations to verify before anything else
Ask for — and independently verify — four things: the SEBI stock-broker registration of the entity (searchable on sebi.gov.in), its depository participant registration (NSDL or CDSL), the AMFI ARN if it distributes mutual funds, and confirmation that any PMS or AIF offered is run by a SEBI-registered manager with its own registration number. A firm that hesitates on any of these is a firm to walk away from.
Understand how the firm earns
Distributors earn trail commission built into regular mutual fund plans and referral/distribution fees on PMS and AIF. Registered Investment Advisers charge you a fee directly and use direct plans. Both models are legitimate; what matters is that the firm tells you plainly which one it follows and what it earns. Ask the question directly — the reaction tells you a lot.
Red flags that end the conversation
- Any promise of assured, guaranteed or “fixed” returns from market products — SEBI-registered intermediaries are prohibited from offering these
- Pressure to transfer funds to an individual’s account rather than the exchange/AMC
- No written record of recommendations, or WhatsApp-only “tips”
- Reluctance to show registrations, or products from unregistered issuers
- Churning: frequent switching that generates charges without a stated reason
Questions worth asking in the first meeting
- Who exactly will service my family, and what happens when they are on leave?
- How often will you review the portfolio with me, and what does the review contain?
- What do you earn on each product you are recommending?
- Can I see a sample consolidated report?
- What happens to my holdings if I stop working with you? (Correct answer: nothing — they sit in your own demat/folios.)
Why Delhi families work with PCJ Holdings
PCJ Holdings has operated from Barakhamba Road, Connaught Place since the 1990s — a SEBI-registered broker on NSE, BSE and MCX, an NSDL depository participant, and an AMFI-registered mutual fund distributor (ARN-63632). The wealth desk runs on a simple discipline: a written plan first, products second, one relationship manager per family, and everything visible in the PCJ Wealth app. Explore the Private Wealth Desk, PMS, AIF and mutual funds pages, or read PMS vs AIF explained.
Frequently Asked Questions
It builds and maintains a plan across your investments — mutual funds, PMS, AIFs, bonds and insurance — coordinates paperwork and taxation inputs, and reviews the portfolio regularly, usually through a dedicated relationship manager.
Check the SEBI registration of the broking entity, the AMFI ARN for mutual fund distribution (PCJ Holdings is ARN-63632), depository registration (NSDL/CDSL), and whether the products offered come from SEBI-registered manufacturers.
Mutual-fund-based planning can start with a Rs 500 SIP. PMS requires Rs 50 lakh and AIFs Rs 1 crore under SEBI rules, so the right entry point depends on your corpus.
What matters is registration, transparency of fees and the quality of the person who answers your calls. A Delhi-based desk you can walk into — like PCJ's Connaught Place office — adds accountability that a call centre cannot.
Want a second pair of eyes on your portfolio?
Talk to the PCJ Wealth Desk in Connaught Place, New Delhi — a SEBI-registered team, 25+ years in the market. No obligation.
WhatsApp usGeneral information, not investment advice. PCJ Holdings Pvt. Ltd. distributes third-party products (mutual funds, PMS, AIF) of SEBI-registered manufacturers. Investments are subject to market risks; read all related documents carefully.